Dotcom Secrets Blog

Dotcom Secrets Blog

There’s most definitely an art to effectively offering products online.

And also if you haven’t done it in the past, you will certainly encounter a significant knowing curve.

So as opposed to going back to square one, I recommend picking up from a person that has actually done it. Dotcom Secrets Blog

DotCom Secrets Review Recap:

Russell Brunson’s DotCom Secrets is a remarkable read full of sensible guidance on developing high converting sales funnels. A must read for any type of online marketer.

See the web site

A person who has created a successful online company and also could credibly describe what works as well as just what doesn’t.

Among these people is Russell Brunson, and in this testimonial, I’m mosting likely to take a look at his publication DotCom Secrets: The Underground Playbook For Growing Your Company Online.

Exactly What is DotCom Secrets?

While DotCom Secrets was released back in 2015, I still find that the majority of the techniques that Russell speak about in this publication still hold true today.

It consists of a ton of workable advice and also if you’re aiming to sell anything online, I truly advise that you order a copy of this publication and keep it as a referral.

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Guide is only 254 pages long, as well as Russell has a very charming, interesting design that makes the book and easy read.

He fills the pages with examples and also tales of his own organisation, and also he does a truly an excellent work clarifying the different “secrets” that are inside guide.

At the time of this blog post, guide has a 4.5-star score with more than 500 evaluations on Dotcom Secrets Blog

Who is Russell Brunson?

For those of you who are not acquainted with him, Russell Brunson is a highly effective online entrepreneur. He began his very first service in college (selling potato weapon DVDs) and he’s offered every little thing from shakes, t-shirts, and supplements.

He co-founded Etison LLC, where they launched the hugely successful ClickFunnels software application.

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He additionally produced an entire environment around the software program that includes books (like DotCom Secrets), info items, as well as live occasions.

As an outcome of this, he’s made over 206 millionaires that are part of his exclusive 2 Comma Club.

Inning accordance with Forbes, Etison, LLC is currently a 360 million buck company. And more impressively, it was completely self-funded.

While I aren’t sure Russell personally, he did feature one of the sites I produced called DropMyLinkin among his video clips a very long time ago.

I’ve constantly loved him due to that, and he is just one of the few net personalities I still comply with to this day.

A look inside DotCom Secrets

Section 1: Ladders and Funnels

To start the book Russell introduces you to the idea of the value ladder. This is a visual mapping of all the products/services you could offer to your dream customer, in ascending order of price.

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Preferably, you want to sell people your ideal, most costly product right? Yet it’s unlikely a person would acquire that from you if they really did not recognize who you were yet.

With a value ladder, you could provide something to people at a reduced price point, where they are a lot more ready to take out their purses.

Then once you show the value you could really supply, you’ll obtain a certain percent of customers climbing up your ladder to purchase your more pricey, but more value-packed items.

Russell then introduces the concept of a sales funnel. This is the online procedure you have to arrangement to have customers rise the degrees of your value ladder.

This is just a quick introductory as rest of the publication enters into even more information concerning the method and also psychology for building out your sales funnels.

Section 2: Your Communication Funnel

The following area is all about communicating with your target market.

First, Russell discusses creating an Attractive Character.

This is everything about coming up with an on the internet personality that will draw in people to you and also help you construct a following. These are your dedicated followers that will be the ones to rush out to get your products.

There are 4 elements you need for an attractive character:

  • Having a backstory.
  • The capability to talk in parables.
  • Having the ability to share your character problems.
  • Is a polarizing figure.

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Russell explains regarding each and also shares several instances to assist understand exactly what he suggests.

The second fifty percent of the phase defines two of one of the most reliable e-mail advertising strategies for keeping your list engaged.

The initial is called the Soap Opera Sequence. Its purpose is in order to help you bond your brand-new leads with your attractive character. The crucial idea behind this sequence is to maintain each e-mail open-ended and also entertaining.

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By doing this your subscribers will WANT to open each of your e-mails.

Russell shares among the 5 e-mail soap opera series that he makes use of, as well as he describes his thinking behind each e-mail so you could adjust them to your own sequence.

The next e-mail method is the Daily Seinfeld Sequence. These are the e-mails you need to be sending to maintain your partnership with your clients.

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Since if you do not communicate with your checklist regularly, they are mosting likely to forget you as well as your future marketing efforts will certainly lower in effectiveness.

What makes the daily Seinfeld e-mails work is that they are enjoyable. So each e-mail is 10% content as well as 90% amusement. Start doing this as well as you will certainly see your open rates, click prices, as well as conversations considerably enhance.

Section 3: “Funnelology”

The third section of DotCom Secrets is about funnel principles and the methods behind an effective funnel.

One of the important points that Russell highlights below is that you should not start from scratch when developing a funnel. It’s extremely most likely that individuals in your target market have already developed effective sales funnels. So utilize their experience when developing your personal.

To do this, Russell highlights the 5 components of any successful campaign, and he educates you the best ways to turn around engineer your competitor’s funnels.

Next off, Russell enters into the 7 phases of a funnel.

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Right here’s a quote from Russell that highlights why you should understand each stage:.

” The real difference between having a 6-, 7-, or even eight-figure company is whether you recognize the phases of a funnel and also could successfully generate income from the different points along the line”.

Among my biggest takeaways in this section was the relevance of establishing a pre-frame. To maximize your success, you need to effectively establish your site visitor’s state of mind before every step of your sales funnel.

To do this, you will need to know your web traffic’s temperature level so you can produce the proper pre-frame bridge.

Then you need to qualify your customers, buyers and also your VIP purchasers (the big spenders!).

Comprehending (and also executing) all these steps will assist you obtain one of the most value feasible from each client, while likewise providing them maximum value.

The tail end of this section, Russell goes over the twenty-three foundation of a funnel. He compares creating a funnel to playing with a collection of lego blocks.

So producing a funnel for your company refers mixing as well as matching the various blocks together.

Section 4: Funnels and also Scripts

I found area 4 to be the actual treasure of the book. This is where Russell explains about several of his ideal sales funnels.

We learn the psychology he makes use of behind each funnel and exactly how they work. Then, most useful of all, he gives you with fill in the blank design templates so you could carry out each funnel for your own business.

He likewise looks at the specific policies he uses for structuring the perfect One Time Offer (OTO). This is essential because the OTO’s are where you actually make truth profit from your funnel.

The 7 funnels he goes into are the:

  1. Two Step– Free plus shipping Funnel.
  2. Self Liquidating Deal Funnel.
  3. Continuity Funnel.
  4. The Perfect Webinar Funnel.
  5. Invisible Funnel Webinar.
  6. Product Launch Funnel.
  7. High Ticket, 3 Step application Funnel.

What I like is that these funnels are based on Russell’s very own real-world experience with them.

For instance, the Two Step– Free plus shipping funnel is the specific same funnel he utilizes to market DotCom Secrets (and also ClickFunnels) himself.

It’s kind of amusing. He developed a funnel to offer ClickFunnels, utilizing ClickFunnels. It’s a great example of consuming your own pet dog food.

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Section 5: ClickFunnels

The last section of DotCom Secrets is essentially a short promotion for ClickFunnels. As stated previously, it’s the software application for developing the kinds of sales funnels that Russell has actually been showing you in the book.

There’s very little meat to this last area, yet you could read my ClickFunnels assess below for an extra detailed check out exactly how it works. Dotcom Secrets Blog

Exactly how can you make money with DotComSecrets?

Naturally, one of the most straight means to make cash with this book is to implement the techniques inside.
The area on developing an Attractive Character and using Soap Opera Series and also Seinfeld emails could be used by any online service.

And also if you sell anything online then carrying out any of the funnels in the book will most definitely boost your revenues.

I stated earlier that DotCom Secrets becomes part of the ClickFunnels community which has among the most effective associate programs I’ve belonged of. Review component 1 of my ClickFunnels Associate Guideto see why I think so.

So you could also promote DotCom Secrets as an affiliate too. While you won’t earn any payment on the front end sale, you will certainly cookie anyone that buys the book via your web link. And also if they purchase anything on the backend you will certainly obtain 40% of anything they purchase in the future.

This is big since you are leveraging Russell’s own funnel. It’s been time examined and also you know it works.

DotCom Secrets Pricing

The book version of DotCom Secrets is presently marketing on for $14.67. Or you can pick up the Kindle edition for $6.00.
However, Russell is additionally using the book completely free if you acquire directly from his internet site. You’ll just need to pay shipping and handling which appears to $7.95.

I advise buying from his website due to the fact that this enables you to see his 2-step Free plus shipping funnel at work. You get a first-hand consider just how the funnel jobs, as well as the value he gives as you undergo his funnel.

As Russell discusses in guide, you should always attempt to re-engineer effective funnels, and also this is a great method to do that. Dotcom Secrets Blog

Final Ideas


I actually delighted in reading DotCom Secrets. It’s loaded with a lot of aha minutes, and each time I came across one I would step back and assume how I could include the concept right into my own organisations.
As Russell emphasizes, this publication is a playbook. So it’s meant to be checked out multiple times.

Review it the very first time to obtain that preliminary understanding, and afterwards start utilizing it as a referral as you start applying each of the methods.

In general, if you do any type of offering online, I extremely suggest that you grab a duplicate. I assure you that will learn something from it.

Get your FREE duplicate of DotCom Secrets